Ying Chu

CMO, Furtuna Skin

With 20+ years in the beauty industry, Chu’s experience spans entrepreneurial and global corporate brands.

As a content-first luxury brand builder with 20+ years in the beauty industry, Chu’s experience spans entrepreneurial and global corporate brands.

As an editor at Glamour, Marie Claire, Seventeen, Vogue, and Harper’s Bazaar, Chu developed award-winning content in print, experiences, social and digital commerce.

On the executive team at Violet Grey, Chu led content and commerce, fueling record launches for Augustinus Bader and Estée Lauder. Together with Francisco Costa, Chu built Costa Brazil into a global lifestyle business, realizing YoY triple-digit growth. She’s also consulted for The L’Oréal Group, Shiseido Brands, and Victoria Beckham Beauty. As CMO of Furtuna Skin, Chu oversees integrated marketing, e-commerce, and creative.