Elaine Choi

President and COO, Crown Affair

She serves as a Board of Associates member for the Robert Day Scholars program at Claremont McKenna College and as mentor through Crown Affair’s Seedling Mentorship Program.

Elaine Choi is a beauty and wellness executive with experience in sales, marketing, operations, and P&L accountability across channels (including DTC and Retail). As the Founding President and COO of Crown Affair, and advisor to emerging brands like Sofie Pavitt Face, she is passionate about building teams and fostering workplace cultures that value creativity, collaboration, and personal growth to drive results.

She serves as a Board of Associates member for the Robert Day Scholars program at Claremont McKenna College and as mentor through Crown Affair’s Seedling Mentorship Program.