Natalia Serrano

Brand Growth & Activation Lead, Target Accelerators

Natalia is passionate about creating and implementing Supplier Diversity Strategies that support the growth for and with BIPOC businesses.

Natalia is a Growth & Activation Business Lead at Target, where she identifies Woman and Diverse-owned brands, coaches them on how to engage with large retailers and connects them with the merchant teams at the right time and place.

She supports various diverse owned partnership models delivering strong advocacy for diversity of Target’s vendor base.

Natalia also has an extensive background in design and product development, leading creative teams at fortune 500 retailers for over 10 years.