Emilie Hoyt

Founder & CEO, LATHER

Emilie stands as a beacon of innovation and advocacy in the world of clean beauty.

Emilie Hoyt, the pioneering founder of LATHER, stands as a beacon of innovation and advocacy in the world of clean beauty.

Enduring severe migraines since her youth, she faced challenges that occasionally impaired her vision. Frustrated by conventional remedies, Emilie embarked on a personal quest for solutions, long before the “clean” beauty industry emerged.

From its inception, LATHER has epitomized Emilie's vision of clean, holistic skincare. Each product is meticulously crafted to deliver nourishment and rejuvenation, free from harmful chemicals and synthetic fragrances. Guided by Emilie's unwavering commitment to purity and transparency, LATHER has become a trusted name in the clean beauty industry, and a trusted brand stocked in some of the world's most noteworthy hotels. Through hotel partnerships, LATHER’s hospitality mission has allowed their customer cult following to reach global scales for over 25 years.