Feiran Liu

Beauty & Personal Care Category Manager, Tmall Global of Alibaba Group

Feiran Liu is dedicated to bringing beauty and personal care brands and products to millions.

As a guilty cosmetics and skincare junkie, Feiran Liu is dedicated to bringing beauty and personal care brands and products to millions of Chinese customers through Tmall Global of Alibaba, the largest cross-border e-commerce marketplace in China.

Before joining Alibaba in 2019, she co-founded a marketing & PR consulting firm for cross-border and emerging tech startups, and previously served as the lead of brand marketing and public relations department at one of the largest online retailers for Asian products in the U.S.