Ariana Ferwerda

Co-Founder & CEO, Halfdays

Halfdays aims to make waves in the outdoor industry by building a brand that is approachable.

Ariana is the co-founder and CEO of women's skiwear startup, Halfdays. Ariana aims to make waves in the outdoor industry by building a brand that is approachable, inclusive, and fun. Ariana grew up in Michigan, where she originally learned to ski. Upon moving to Colorado, she was incredibly frustrated by the lackluster ski wear and outdoor apparel industry, specifically due to its lack of focus on women. Prior to starting Halfdays, Ariana was working closely with Fortune 100 retailers, helping them leverage big data to make strategic decisions. Ariana's retail consulting and analytics background led her to identifying the major opportunity in the ski wear market to build a brand by and for women.