Alex Friedman

Co-Founder, CEO, LOLA

LOLA has donated millions of period products to low-income , underserved communities across the U.S.

Starting a business wasn’t always in the cards for me. She graduated from Dartmouth College in 2004 and then went to work at a small consulting firm in Boston, where she was advising private equity investors on potential middle-market investments. After consulting, she decided to move to the other side of the table as an investor, then to business school (she earned an MBA from The Wharton School at the University of Pennsylvania and received the Wharton Lauder Fellowship), and back to consulting at BCG. Finally, she went to a growth stage ad-tech start-up called Flurry where she managed operations, growth, and strategy for our app analytics product. While she was there, Jordana and she met and started LOLA!

LOLA is the first lifelong brand for reproductive health. Founded and led by women, they’re dedicated to providing an ever-expanding portfolio of trusted products and candid information, so you can make deliberate decisions about your reproductive health.

In 2016, they launched LOLA Gives Back, as part of their ongoing commitment to raising awareness about menstrual inequality. With help from our nonprofit distribution partners, they’ve donated millions of period products to low-income, underserved communities across the U.S.