Wherewithal
Bra sizing got an upgrade and we made it personal. Introducing 3-sizes-in-1- bra and a custom-fitting bra, at scale.
80% of women are wearing the wrong bra size. 87% of women opt out of wearing an outfit because they don't have the support they need underneath. Wherewithal has redesigned the bra from the ill-fitting garment we know today into trend-focused, supportive foundations that unlock style for every size. Their utility patented design introduces 3-sizes-in-1-bra, allowing women to create their own personal size + fit, for the first time ever. This patented approach was thoughtfully designed to solve for support and fit issues across every day bras, sports bras, and swimwear and unlocks 3x the size inclusivity, while reducing inventory brands have to carry by 66%.
