SURI is on a mission to radically transform oral care for people and planet, with beautiful everyday essentials designed for life.

SURI is on a mission to radically transform oral care for people and planet. Since launching in May 2022, SURI has become the fastest-growing electric toothbrush brand in the UK; growing 5x year-on-year, delivering over $12.7m in revenue and delighting over 200,000 customers. SURI has raised $7.8m of funding, achieved B Corp certification, and secured retail partnerships with the largest wellness retailer in the UK (Boots), as well as Erewhon and Goop in the USA.

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