JMP The Label

JMP The Label is a premier designer swimwear and apparel brand.

Established in 2021 by MTV star Juliette Porter, JMP The Label is a premier designer swimwear and apparel brand. JMP The Label boutique luxe collections reimagine swimwear for the independent babe on the go – from the beach to the bar, and beyond, each piece is thoughtfully designed to fit every woman. As a body-positive lifestyle brand, all women are kept in mind when creating the perfect look and feel. Precise fits and luxurious fabrics in a wide range of styles and silhouettes make JMP The Label effortlessly chic. With the perfect mix of casual and cool, the JMP vibe goes way beyond the beach or poolside hangs. Plus, with men and children’s swim, JMP The Label now lets everyone join in on the fun.


In The Spotlight.

What's your edge on the competition?

JMP The Label is all about empowering women, inducing happiness and fun, creating connections, and more. I think the key is creating pieces that can be worn by everyone. During the fitting process we focus on putting our garments on multiple sized fit models to make sure that each style will fit perfectly on a size small or a 2X. We are mindful about having styles in each collection that would work for a size 2 or a size 14. It’s so important to us that women feel gorgeous in our suits, whether they are a 25 year old jetsetter or a 45 year old mom. We put major emphasis on the quality of each collection so that the garments last multiple swim seasons. We really like to add versatility and convertibility into the styles so that it adds value and can be worn many ways. We are real women creating a line for real women, it’s important to us to take into consideration what women need and want to feel their best.

What's the future for JMP The Label?

We continue to launch new swim collections and are also beginning apparel.

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