Ettitude
A more comfortable world starts with eco-attitude.
A fabric innovation company and a direct-to-consumer sustainable lifestyle brand offering bamboo bedding, bath towels, robes and apparel that are gentle on your skin and our planet. ettitude’s innovative CleanBamboo fabric is soft like silk, breathable like cotton, cooling and hypoallergenic. A proud member of 1% for the Planet, ettitude donates 1% of all sales to environmental nonprofits. All ettitude products are Climate Neutral certified, water-saving, sustainably and ethically-made. A more comfortable world starts with eco-attitude.
In The Spotlight.
What's your edge on the competition?
ettitude (=eco-attitude) is a material science company and a sustainable lifestyle brand. With proprietary, patented CleanBamboo™ (lyocell made from 100% organic bamboo), ettitude's vision is to dramatically reduce the negative environmental impact of textiles by replacing cotton and viscose with better alternatives. ettitude is certified Carbon Neutral and is a B Corp.
What's the future for Ettitude?
ettitude is excited to introduce new colors to its CleanBamboo signature sateen bedding collection -- Sea (a muted teal), Saffron (golden yellow), and Moon (light gray) in Q4 2022 -- to suit any style interior from minimal to bold. Coming in Q1 2023 is an entirely NEW sustainable fabric, which will rival flax linen - across bedding and apparel.