Ethica Beauty
We use 'smart technology', so our haircare adapts to individuals' hair & scalp care needs.
Ethica Beauty was founded by Peter Martin, a serial entrepreneur and visionary. Our 4 SKU cruelty free & PETA Certified product line was named ethica; short for 'ethical'. Our core benefits focuses on anti-aging, scalp therapy &healthy hair growth in a plant based formula. We use 'smart technology', so our haircare adapts to individuals' hair & scalp care needs.
In The Spotlight.
What's your edge on the competition?
Ethica Beauty uses 'smart technology'. What this means is there is no need for different shampoos or conditioners for different hair & scalp types. Our shampoo & conditioner alone, adapts to every hair & scalp type. Our products are plant based, cruelty free, PETA Certified and color/hair extension/keratin/perm safe. Our products are also free of sulfates/parabens/glutens.
What's the future for Ethica Beauty?
Ethica Beauty is the #1 selling anti-aging haircare line throughout North America. Now that we have dominated in the professional channel (salons, medical spas, spas, smaller retail chains), we want to enter into the larger retail channel.