billion dollar beauty
Since 2004, BDB has built solutions to modern beauty challenges through timeless, clean Professional-quality cosmetics. At BDB, we are committed to providing rich formulas and neutral shades for everyone, on-the-go who knows that beauty doesn't have to break the bank.
Natalie Plain, founder of Billion Dollar Beauty®, is a former White House Intern who has a passion for developing consumer product good companies.
Entirely self-made, Natalie created her first CPG company Billion Dollar Brows® in 2004 and recorded her first sale within 24 hours of launching online. Following our foray into full color cosmetics in 2020, BDB rebranded as Billion Dollar Beauty®. With over 50 skus, all of our products are formulated with long-lasting, high-performance ingredients that are cruelty free, paraben free, and vegan. Since then, BDB has been distributed in Walgreens, QVC, Amazon, CosmoProf and overseas throughout Europe, Asia, and Oceania.
Plain prides herself on creating high quality products at scale that are always delivered on time, with quality, and complete.
