Pritika Swarup

Founder & CEO, Prakti

Prikita serves as the Global Ambassador for Operation Smile, where she passionately uses her voice and platform to bring positive transformations to the lives of children across the globe.

Pritika Swarup is an International Fashion Model, Ayurvedic Expert, Philanthropist, and Founder & CEO of Prakti, an award-winning beauty & wellness brand rooted in the holistic principles of Ayurveda.

Pritika has been a devoted practitioner since childhood and aims to make the holistic wellness system accessible to all. Her journey in the fashion world began at 17, earning recognition in both fashion and business circles. Graduating with honors from Columbia University in financial economics, she was honored with the Lifetime Achievement Award from Harvard University in November 2023.

Beyond her entrepreneurial accomplishments, Pritika’s impact extends to humanitarian causes. She serves as the Global Ambassador for Operation Smile, where she passionately uses her voice and platform to bring positive transformations to the lives of children across the globe.