Marketing and Personalization 101

Companies often build out a marketing strategy based on other company’s successful results with the hopes that executing that plan will lead to a similar win. However, marketing isn’t a magical onesize-fits-all formula guaranteed to deliver jaw-dropping results for the crowd. Our panelists share their insight on the steps you can take to grow - whether that's building an audience online or by scaling through crafting a unique marketing method just for you, as well the importance in personalizing your customer's experience.

Featured Speakers

David Silbergleit, President, CEO, PIMS

Cheryl Mills Knight, SVP of Brand & Culture, Kendra Scott

Sarah Zurell, CMO, Chinese Laundry

Jarrett McGovern, Co-Founder and Chief Creative Officer, RISE Brewing Co

Steven Vigilante, Head of Growth, OLIPOP