Terri Rockovich

Co-Founder & CEO, Jinx

Terri has spent the bulk of her career in entrepreneurial environments at high-growth companies.

Terri has spent the bulk of her career in entrepreneurial environments at high-growth companies.

Over the past 15+ years, she's acquired advanced experience driving the vision, strategy, and execution of several high-profile scaling brands like Casper, Outdoor Voices, and ModCloth. As serendipity would have it, she's been given the opportunity to start her own business in a space that's always been a personal passion point: DOGS. She embarked on a journey to build a pet wellness company, operating with the belief that pet food needs to get simpler to get healthier.

She and her team are building a highly immersive, experiential brand geared toward the savvy, wellness-oriented millennial dog parent and available in mass retail spaces across the country.