Sophia Mendizábal

Manager of Brand Marketing, YA-MAN USA Brands

Sophia has worn many hats throughout her decade-long career in beauty, however, her expertise lies in creating concepts, collaborating on a vision, and executing development to bring products and brands to life. .

J. Sophia Mendizábal is the Brand Marketing and Portfolio Manager for YA-MAN USA. The last 2 years she has been cultivating brand identity and introducing the brand to the US market. Sophia also plays an integral role in product development across several of YA-MAN brands. Sophia’s expertise lies in creating concepts, collaborating on a vision, and executing development to bring products and brands to life.

Before joining YA-MAN, Sophia worked at Hatch Beauty Brands with founder and celebrity-led brands on many successful launches and campaigns. When she’s not building beauty brands, Sophia enjoys collecting vintage fashion pieces and playing with her dog