Sabrina Noorani

Founder and CEO, ClearForMe

Sabrina was born and raised in East Africa and moved to Miami, FL with her family when she was eight years old. A graduate of The New York University Leonard N. Stern School of Business, Sabrina’s passion for investment and trading led her to achieve a Bachelor of Science of Finance and Information Systems, with a minor in Mathematics. She is recognized as one of the very few female derivatives traders at NYSE and later, on the founding team for the institutional desk at the now illustrious Citadel hedge fund.

In 2017, a debilitating skin allergy led her to launch ClearForMe, the first and only centralized Ingredient Cloud-Based SaaS solution that is changing how the world consumes ingredient information. With this powerful tool, she hopes to encourage clear beauty education and change how products with ingredient labels are presented to consumers today.

Leveraging her 15 years of work in data analytics, Sabrina designed ClearForMe’s very first API solution to link retail platforms, such as Shopify, to her cloud-based ingredient platform; enabling brands and retailers to seamlessly bring ingredient clarity to shoppers for the first time. In 2020, ClearForMe partnered with ULTA Beauty to elevate its Conscious Beauty database and educate, guide, and simplify product experiences for more than 350 brands.

Sabrina currently resides in Miami Beach, but you will most likely find her meeting beauty companies around the world, leading the charge in ingredient transparency.