Nikki Eslami

Founder & CEO, New Theory Ventures

Nikki scaled the brand to become the largest and fastest growing hair extensions company in the world.

Nikki Eslami has a history of creating and investing in brands that reshape industry and drive impact. As the co-founder of BELLAMI, Nikki scaled the brand to become the largest and fastest growing hair extensions company in the world. BELLAMI was recently acquired by Beauty Industry Group (BIG).

As a young female founder, Nikki experienced firsthand how vastly underrepresented, underestimated, and underfunded women and diverse founders are in the business world. To shift power and reimagine the landscape, Nikki built New Theory Ventures, a venture firm investing in women and diverse founders leading purpose-driven brands.

Through New Theory Ventures, Nikki partnered with Gwen Stefani to launch GXVE Beauty and is an investor in Babylon Micro-Farms, Ceremonia, Female Invest, iNNBEAUTY Project, Scotch Porter, Sourse, and Thirteen Lune. Nikki also partnered with Selena Gomez to launch Rare Beauty and is the Founder and CEO of regenerative lifestyle brand, Wild Elements.