Martha Graeff

Co-Founder, Happy Aging

Martha Graeff is a Brazilian-born entrepreneur, influencer, model, and wellness enthusiast who has dedicated her career to promoting a healthy, joyful approach to aging. After years of being a fashion model, Graeff's interests began to evolve, and she shifted her focus from fashion to wellness. This journey ultimately led her to found Happy Aging, a brand that combines her expertise in lifestyle and beauty with a fresh perspective on aging. Recognizing a gap in the wellness market for effective, accessible products aimed at aging gracefully, Graeff set out to develop solutions with Co-Founder Dr. Daniel Yadegar, that could make a meaningful impact.