Loren Castel

Founder, Sweet Loren’s

Part of the 2019 Inc. Female Founders 100.

I am an entrepreneur with a mission to make better-for-you ingredient food more delicious and accessible. After surviving Hodgkin's lymphoma in my early twenties, I cut out most dairy, artificial and highly processed ingredients. After realizing how much better I felt physically and mentally when eating simpler ingredients, I decided to make my own cookie recipes. Sweet Loren’s was born. I am the CEO & Founder of Sweet Loren's, a better-for-you CPG company transforming what is means to be convenient, insanely tasty, better-for-you, and top 14 allergen free. We offer refrigerated cookie dough and shelf stable Breakfast Biscuits. Sweet Loren’s ranked #114 in the 2019 Inc. 500 fastest growing private companies in the U.S., and has been on the list ever since. I was picked as part of the 2019 Inc. Female Founders 100, building America’s most innovative and ambitious businesses.

I also angel invest and advise in better-for-you and better-for-the-world brands.

I am a graduate of the Annenberg School of Communication, University of Southern California and a certified Hatha Yoga instructor. I completed the Master class in cooking at The New School and studied at The Natural Gourmet Institute. I love good food, health & wellness, female entrepreneurship, and turning negatives into positives.