Lisa Price

Founder, Carol's Daughter

Lisa's journey begins like that of many entrepreneurs—with curiosity and determination.

Lisa Price’s journey begins like that of many entrepreneurs—with curiosity and determination mixed with moments of panic and a resounding belief that products that were made with love and delivered on their promise would find their following.

It was a company born of Price’s love for fragrance and a passion for scent alchemy that formed the foundation of her high-performing products. More than a quarter of a century later, even amid massive industry disruption, new company leadership, and acquisition by L’Oréal, Carol’s Daughter continues to thrive and remain relevant in an industry where brands come and go as quickly as trends change.