Katie Echevarria Rosen Kitchens

Co-Founder, FabFitFun

Co-founder of FabFitFun, Katie Rosen Kitchens has led its evolution as a female-focused media brand.

Co-founder of FabFitFun, Katie Rosen Kitchens has led its evolution as a female-focused media brand, from writing about great lifestyle products to getting them into people’s hands.

Since launching the FabFitFun lifestyle box in 2013, Rosen Kitchens has shifted her energy toward curating fresh and exciting brands for FabFitFun members and overseeing all brand partnerships and product development. Building on this to place the brand at the intersection of content, community, and commerce, Rosen Kitchens has spearheaded FabFitFun’s evolution into one of the most-loved membership services that spans beauty, fashion, fitness, home, tech, and more.

As editor-in-chief, Rosen Kitchens continues to oversee all of FabFitFun’s content including its video, online, and social posts, and spearheads FabFitFun’s charity initiatives.