Karen Grajwer

Chief Marketing Officer/Chief Digital Officer, Veronica Beard

The luxury lifestyle brand is known for its uniform of cool classics.

Karen Grajwer Usdin is Chief Digital Officer and Chief Marketing Officer at Veronica Beard, the luxury lifestyle brand known for its uniform of cool classics for women who make it happen. Previously, Grajwer Usdin was Chief Marketing Officer at Shopbop, a subsidiary of Amazon.com, where she developed and led its international expansion. A graduate of Amherst College and Harvard Business School, she also held positions at Brooks Brothers, Lehman Brothers, and Highland Capital Partners. Having spent the past 12+ years leading teams in marketing, e-commerce, and international for digitally-native and digitally-fluent brands, Grajwer Usdin has a keen understanding of the intersection between data-driven marketing and creative storytelling to grow a brand’s presence—and propel a business forward. Grajwer Usdin lives in New York with her husband and two daughters.