Jessica Cruel

Editor in Chief, Allure

Jessica leads the development of multi-platform editorial content for digital, social, and video platforms, including the Readers' Choice Awards and Best of Beauty Awards franchises.

Jessica Cruel is the editor-in-chief of Allure, where she leads the development of multi-platform editorial content for digital, social, and video platforms, including the Readers' Choice Awards and Best of Beauty Awards franchises.

Cruel joined Allure in 2019, before becoming EIC in 2021. That same year, Cruel spearheaded The Melanin Edit, Allure's platform exploring all things relating to Black beauty and wellness.

Prior to joining Allure, Jessica also held editorial roles at Refinery29, SELF, and Popsugar.