Jenny Son

President, Dae

She built the Private Equity practice and advised top firms.

Jenny Son was appointed President at Dae Hair in September 2021. She has over a decade of in-house and advisory experience, specializing in driving growth strategies for consumer brands.

Son was most recently the SVP, Head of Private Equity at Wpromote, the nation’s largest performance marketing agency. She built the Private Equity practice and advised top firms with due diligence across retail, beauty, consumer services, CPG and led strategy engagements across both Fortune 500 and PE backed portfolio companies.

Prior to Wpromote, Son was the Head of Digital at Saban Brands, part of Saban Capital Group. She was responsible for driving global digital strategy across Saban’s portfolio of consumer and lifestyle brands. Saban Brands had a successful exit to Hasbro in 2018, valued at $522 million dollars.