Jaime Schmidt

Founder & Investor, Schmidt's Naturals & Color Capital

Jaime is the author of Supermaker: Crafting Business on Your Own Terms.

Jaime is the founder of Schmidt’s Naturals and is known for modernizing natural personal care products, bringing them to the mainstream market. Under her leadership, Schmidt’s grew from her kitchen into a household name, lining the shelves of major retailers across 30 countries.

In 2017, Schmidt’s was acquired by CPG giant Unilever. Jaime is the author of Supermaker: Crafting Business on Your Own Terms, a personalized guide on how to put your business on the map, turning your passion into profit. She is also an investor and co-owner of Color Capital, a fund that invests in consumer products and emerging technologies.