Helena Price Hambrecht

Co-Founder and CEO, Haus

Reshaping the spirits industry by bringing quality, transparency, and authenticity to a new generation of drinkers.

Helena Price Hambrecht, CEO and cofounder of Haus, is reshaping the spirits industry by bringing quality, transparency and authenticity to a new generation of drinkers.

A seasoned PR professional representing tech startups, Helena was constantly networking and meeting up for drinks. However, that meant experiencing the problems of low-quality alcohol, like brain fog and hangovers. Enter Haus – the low-ABV aperitif brand that uses clean ingredients to bring the joy and connection back to happy hour. Helena launched Haus in 2019, selling direct-to-consumer, a first for a spirits brand. Haus immediately hit a sweet spot with consumers who were looking for something they could feel good about drinking and brought European aperitif culture into the modern age.

Prior to Haus, Helena helped shape brands like Facebook, Fitbit, Google, Instagram, Microsoft, Nike, Pinterest, Slack, Square, Twitter and Uber as owner of Dagmar Studios. Her work has been featured on ABC and CNN, and in The New York Times, Fast Company, Fortune, Glamour, The Guardian and Inc.