Gemma Colao

Founder & Creative Director, OTO

Gemma Colao is the founder and Creative Director of OTO, the UK's leading premium wellness brand.

Gemma Colao is the founder and Creative Director of OTO, the UK's leading premium wellness brand, which launched in the US in February 2023.

Gemma founded OTO with her husband, James Bagley, after discovering the power of CBD to manage her anxiety and hormonal acne while working in the fast-paced fashion industry.

In her current role, Gemma leads OTO's marketing, creative direction, and product development which is guided by nature, grounded in science, and harnesses the power of the purest and most potent CBD, plant extracts, and adaptogens. OTO's award-winning products span beauty, wellness, beverages, and spa and are stocked at the world's most prestigious retailers and spas.