Paddy Cleary

Director of Strategic Partnerships, Wayflyer

Providing flexible funding, inventory sourcing, and marketing analytics.

Paddy Cleary’s background in data science, engineering, and finance enabled him to get involved with Wayflyer from the very beginning as they focused on building a product to help eCom founders scale without restrictions. After working directly with hundreds of DTC brands to solve this pain point, he has a unique perspective on how brands truly scale in modern times without VC / PE backing. Paddy now focuses on partnerships, where he has helped thousands of DTC brands understand their financial stack and scale their businesses rapidly.