Elisabeth Couture-Doherty

Vice President, Creative & Brand, Sheertex

Under her creative leadership, the Sheertex brand has accelerated its growth and brand awareness.

Elisabeth Couture-Doherty is the Vice President - Creative for SRTX and its technology brands, Sheertex, Watertex and Cortex where she leads all creative, branding and brand marketing initiatives.

With over a decade of experience in consumer retail, Elisabeth brings her passion for reshaping brands and building dynamic in-house teams to the thriving material science startup. Under her creative leadership, the Sheertex brand has accelerated its growth and brand awareness, carving out a unique and ownable identity within in the hosiery space. Prior to SRTX, Elisabeth led the strategic and creative development of an established omnichannel Canadian retailer with over 400-doors.

Leveraging her insatiable curiosity to build purpose within organizations, she's an advocate for the transformative intersection of storytelling and strategy.