Carly Irizarry

VP of Brand Marketing, Ritual

Caroline excels at blending creativity with data-driven strategies to create compelling brand experiences that resonate with consumers.

Caroline Turim Irizarry is a strategic brand leader with a keen ability to shape brand identities and drive growth through innovative go-to-market strategies.

At Ritual, she oversees brand development, leads social and customer experience initiatives, and manages a diverse portfolio of core products. Her deep understanding of consumer insights and her proven track record in executing cross-functional campaigns have made her instrumental in elevating Ritual’s market presence.

Before joining Ritual, Caroline honed her skills at leading CPG companies, including The Honest Company, where she spearheaded the Baby portfolio, focusing on diapers, wipes, and baby personal care. She drove omnichannel expansion, launched new products, and crafted innovative brand narratives. Her experience also includes impactful roles at Kraft Heinz and Nature Made, where she enhanced cultural relevance and achieved significant top and bottom-line growth through strategic initiatives.

Caroline excels at blending creativity with data-driven strategies to create compelling brand experiences that resonate with consumers. Her expertise in product launches, strategic communications, and brand positioning has established her as a prominent voice in the wellness and beauty industry.