Anna Sarelly

Co-Founder of SARELLY SARELLY, & Digital Creator

Anna is the #1 premium beauty influencer in Mexico, with 5 million followers.

I'm a proud Mexican woman from Tijuana. Growing up on the border, I was immersed in both American and Mexican cultures, enjoying content and products from both sides while living in Mexico.

While in college, I started creating makeup tutorials as a hobby because I loved sharing my passion for beauty. My friends frequently asked my advice and tips, and I noticed a gap: while I adored the English-language tutorials from American bloggers, I wanted similar content in Spanish for people that were not blonde with colored eyes and reflected our Latin features. Eleven years and 400 Youtube tutorials later, my hobby evolved into a full-time job. Today, I’m the #1 premium beauty influencer in Mexico, with 5 million followers, and I LOVE my community.

Although I studied industrial design, my true passion was always makeup. I dreamed of designing packaging for beauty brands, and it became clear that creating my own makeup line was the next step. I believe that Latinos possess so much power and talent, and we have everything needed to build a global brand that celebrates our unique Mexican creativity, spontaneity, and imagination.