Andrea Blieden

CEO, Lime Crime

Andrea graduated from UC Berkeley and the Fashion Institute for Design and Merchandising.

Andrea Blieden was appointed the Chief Executive Officer of Lime Crime in May of 2020. 

Prior to joining Lime Crime, Blieden was the U.S. General Manager for The Body Shop where she oversaw the strategy and performance of the entire U.S. market.

A graduate from UC Berkeley and the Fashion Institute for Design and Merchandising, Blieden worked for e-commerce startups before joining L’Oreal in 2010 spending 6.5 years running all aspects of marketing at Kiehl's.