Amanda Baldwin

CEO, Supergoop!

Amanda is a veteran of the beauty industry.

As the CEO of Supergoop!, Amanda Baldwin leads the team across all of its functions to oversee the next phase of its category defining strategy.

Amanda is a veteran of the beauty industry, having built her career at Estee Lauder, LVMH and L Catterton. Before joining Supergoop!, she was a member of the operating team at L Catterton, the largest global consumer-focused investment fund, with a particular focus on beauty and digital evolution. Prior to that, she led the omnichannel marketing strategy of Dior Beauty at LVMH, and held several positions at Clinique, a part of The Estee Lauder Companies.

Her career began in finance as a private equity investor at Apax Partners and an investment banking analyst at Goldman, Sachs & Co.

She holds a AB from Harvard and an MBA from The Wharton School.