Ariane Goldman

Founder, CEO, Hatch Brand

Ariane created HATCH to fill a void in the maternity clothing market.

Ariane Goldman is the founder and CEO of HATCH, the premier destination and lifestyle brand for women before, during and after pregnancy. Since its launch in 2011, HATCH offers chic maternity clothing and “mama safe” clean beauty products that directly address the issues women face throughout their pregnancy and into postpartum. Seeking chic and elevated maternity clothing, Ariane developed HATCH in 2011 to fill that void in the maternity market following the birth of her first daughter, Charlie. Her mission was the same as it is today, ten years later: to create a trusted resource for women who want to feel beautiful, confident and stylish during one of life's most rewarding (yet also most challenging) periods.

Born out of a desire for something chic and elevated, Ariane created HATCH to fill a void in the maternity clothing market. With this in mind, she created an original line of chic and timeless clothing meant to be worn for every stage.

A mother of two, Ariane formerly worked on Wall Street and is also the founder of a bridal clothing company. She believes in the power of clothing for before, during and after and that getting dressed should be simple and fun.

HATCH’s collections are designed to celebrate every choice, no matter your stage. We work hard to be a trusted resource for our community. From hosting exclusive events with mamas who inspire us, to offering services that are thoughtful and nurturing, to partnering with organizations such as Every Mother Counts, the Alliance of Moms and many others in favor of mothers everywhere.

HATCH is here to be your breather. Our products are designed to make each moment - pregnant or not – enjoyable, rich, fun and beautiful.