Jamie Kern Lima

Co-Founder & CEO, IT Cosmetics

Jamie Kern Lima, Co-Founder and CEO of IT Cosmetics, a makeup and skincare company she founded in her living room.

Jamie Kern Lima, Co-Founder and CEO of IT Cosmetics, a makeup and skincare company she founded in her living room and grew to be the largest beauty Brand in QVC history, and a top-selling brand at Sephora, ULTA Beauty, Macys and now globally. In 2016, IT Cosmetics was acquired by L’Oréal, in their largest US acquisition to date, making Jamie the first woman to hold a CEO title in L’Oréal’s 108-year history. She was recently named to the Forbes 60 Most Successful Self-Made Women’s list.

Prior to launching IT Cosmetics, Jamie was an award-winning TV news anchor.
Jamie graduated valedictorian with a 4.0 GPA from Washington State University, and received her MBA from Columbia University where she was also selected by her peers as class speaker. She was named one of Goldman Sachs’ 100 Most Intriguing Entrepreneurs and WWD’s 50 Most Powerful Women in Beauty, and is also the recipient of an EY Entrepreneur of the Year Award, CEW Achiever Award, Fashion Institute of Technology Star Award, EY Entrepreneurial Winning Women Award and has received over 200 beauty and editorial awards for IT Cosmetics. Jamie is energized by an unremitting passion to inspire and empower women and entrepreneurs and has been featured on Good Morning America, TODAY Show, CBS This Morning, Megyn Kelly, Nightline and Joel Osteen, and received critical acclaim in publications including The New York Times, Forbes, Inc., People, Allure, Marie Claire, Shape, WWD, Glamour, Cosmopolitan, New York Magazine, The Wall Street Journal and many more.

When Jamie’s not mentoring entrepreneurs or appearing live on QVC in many of IT Cosmetics’ 200+ shows annually, she works passionately with many philanthropic partners including Look Good Feel Better®, where IT Cosmetics has donated over $27 million in product to date to help women face the effects of cancer with confidence. itcosmetics.com