Press Release: BrainTrust Founders Studio x MasonHub and Tatari
FounderMade Announces BIPOC Partnership with BrainTrust Founders Studio
Sponsored by MasonHub and Tatari
80+ Founders Showcased at BeautyMade via QR Code and Landing Page
Santa Monica, CA (October 13th, 2022) Brand and resource innovation platform, FOUNDERMADE, who recently hosted its first BeautyMade: The Show for High Growth Beauty Innovators earlier this month, has announced a BIPOC partnership with BrainTrust Founders Studio, the largest platform dedicated to Black founders of beauty and wellness brands.
Sponsored by Mason Hub, a provider of scalable fulfillment services and Tatari, a self-serve platform for buying & measuring TV, BrainTrust Founders Studio highlighted 80+ Black founders and brands during FOUNDERMADE’s inaugural BeautyMade show. This partnership is part of a larger effort kicking off in 2023 to ensure that 15% of the show floor is dedicated to Black founders.
“BrainTrust Founders Studio is elated about this partnership to increase overall diversity amongst the FOUNDERMADE community and beyond,” explains Kendra Bracken-Ferguson, Founder/CEO of BrainTrust. “For a year now, we have been creating an ecosystem toward winning for Black founders of beauty and wellness companies. It’s our hope that this opportunity further amplifies the impactful strides Black founders are making in the beauty industry and beyond.”
BeautyMade’s inaugural show featured some of the most influential executives in beauty retail, investment & media, while showcasing the world’s most creative and emerging beauty brands. Over 100+ companies participated and of those, 80+ BIPOC brands were highlighted at the BrainTrust Founders Studio booth.
According to statistics, 92% of black-owned businesses lack investment/working capital. “As a Black founder myself, I'm exceedingly familiar with the needs that come with being a minority business owner," adds Bracken-Ferguson. “Founders often struggle to gain access to decentralized resources and quality financial knowledge, making it difficult for them to sustain growth. Many BIPOC business owners lack capital, mentorship, and access to suppliers & marketing.”
“Our goal as an organization is to help our brands innovate, get discovered and be well positioned for high-growth opportunities through retail distribution and ecommerce,” explains Meghan Asha, CEO of FounderMade “That mission thrives by giving new companies the opportunity to exhibit at our show through the support of larger ecommerce companies like Mason Hub & Tatari. We couldn’t ask for better partners who are aligned with the same set of values to help brands build. This is just the beginning of activations to help diverse brands build through our shows. We have big plans ahead of us to help feature the most innovative brands from BIPOC and beyond!”
For more information about FounderMade please visit www.foundermade.com.
About FounderMade
FounderMade is the destination for brand innovators of tomorrow. Through curated live and virtual event experiences, their unique ecosystem provides access to brand and solution discovery that propels businesses forward - from pre-revenue to enterprise. Across FounderMade’s live and virtual event properties, the company has developed best-in-class content formats that aim to drive engagement within its community on an always-on basis and create exclusive opportunities to drive new business opportunities. Top event partners including Klarna, Target, Clearco, Porsche, Gorgias, MarketerHire, and many more have invested in connecting with a growing community of 25,000+ industry professionals through strategic digital marketing and curation of compelling content.
About BrainTrust Founders Studios
BrainTrust Founders Studio is the single largest studio model dedicated to Black beauty and wellness founders. Subscription-based and tech-enabled, our community platform provides an ecosystem toward winning for founders at all stages of our journeys. Since launching in October 2021, BrainTrust Founders Studio has driven economic impact across the beauty and wellness industry through community, education and mentorship.
About Tatari
Tatari is building the infrastructure to modernize TV advertising for Brands, Agencies, and Publishers. Clients include Made In, Daily Harvest, Wpromote, and Fubo. Recognized by Business Insider as one of the Hottest Ad Tech Companies of 2021, Tatari is headquartered in San Francisco with further offices in Los Angeles, and New York. For additional information, please visit tatari.tv.
Contact Information
Daphne Ortiz
daphne@statementpr.net
323.864.9890