WEN by Chaz Dean
Redefine your Routine.
In May of 1993, Chaz Dean gave up lather and created a Cleansing Conditioner, the first-ever, universal 5-in-1 product that acted as a shampoo, conditioner, deep conditioner, detangler, and leave-in conditioner without damaging the hair. Though removing lather was a radical concept at the time, the Cleansing Conditioner quickly took off when his clients began to see the healthy, shiny hair they’d always dreamed of having. The brand then took on a life of its own, bringing healthy, shiny hair to salons, celebrities, and daytime television.
