URBAN SUDS
URBAN SUDS is a clean bath and body care lifestyle brand with a focus on self-care and wellness for both adults and children.
100% synthetic free body care products that deliver results from potent, plant-powered ingredients that support the skin barrier. One of my most innovative products are the Clean Bath Fizzies™ that are color changing bath soaks geared towards children and the eco-conscious parent who is looking for a cleaner, synthetic-free bath additive for their kids.
In The Spotlight.
What's your edge on the competition?
My brand and products are very unique. I am aware that the beauty and wellness space is inundated with so many wonderful brands, but URBAN SUDS is very special. My messaging resonates with a lot of people, especially in my community. I created a body care/ wellness brand with products for the whole family. All products are formulated and designed by me. I deliver full transparency on all ingredients I use including preservatives, fragrance and I also list every ingredient alongside the EWR score. No gatekeeping and no greenwashing here! I am a mom that has made a lifestyle change for both my son and I to be more conscious of what we are putting on our bodies, and what we bathe in. My brand educates consumers, as well as providing a luxe, sensorial experience when they use my products.
What's the future for Urban Suds?
I am constantly innovating! My brand focuses on utilizing plant-derived ingredients to their fullest potential, and I am working on incorporating products to help people feel at their best selves. For example, I have always struggled with hyperpigmentation on my body, and I am working to develop products that naturally remedy imperfections that many people struggle with too. Aside from products, adhering to sustainable practices, and not further contributing to plastic waste is something that I want for URBAN SUDS in the near future. I have taken initiatives to be a part of programs that align brands with making an impact on communities and the planet.