Umberto Giannini
High-performance, transformative haircare.
We are on a mission to deliver high-performance, transformative haircare that makes great hair effortlessly achievable for all.
Combining cutting-edge innovation with a passion for self-expression, we develop salon-quality formulas for all hair types, textures and needs, creating products that transform how hair look and feels, empowering everyone to feel good about their hair.
We’re proud to be a certified B Corp, 100% vegan and cruelty-free brand, with products developed in the UK’s leading labs.
