Jason Wu Beauty
Fashion meets clean, skin-loving beauty at an affordable luxury price.
Jason Wu Beauty (JWB) is a clean, skin-loving cosmetics brand that offers an elevated aesthetic at an affordable luxury price. Think YSL, Tom Ford, Chanel -- without the price tag.
JWB launched exclusively at Target in December 2020 and is currently also available across a broad range of channels including JCPenney, CVS, Shopper’s Drug Mart, Harvey Nichols, Amazon, TikTok Shop and beyond. JWB products are already award-winning. For example, Allure recognized JWB’s super moisturizing lip mask Bedtime Story with its prestigious “Best of Beauty'' award and Her Campus recognized the JWB Tinted Moisturizer Meets CC Cream with a “College Beauty Award.” In addition to being clean and skin-loving (e.g. containing good-for-you ingredients like hyaluronic acid, jojoba oil, peptides and more), many of the brand’s products are multi-use. For example, top-seller Hot Fluff is a three-in-one product for lips, cheeks and eyes.
Feedback about the brand often focuses on the elegance of the products and their incredible value. Instead of splurging for a $40+ lipstick, for $12, you can treat yourself with a high-quality product and have a bit of fun expressing yourself.
The brand is growing in the US, Canada and is also gaining momentum internationally.
