Vet-formulated, science-backed skin care for dogs. Floof sets a new standard in dog wellness, using premium, human-grade ingredients for healthier, happier pups.

Floof is a Los Angeles-based dog wellness brand revolutionizing at-home skin care for dogs with science-backed, premium products.

Specializing in skin health, Floof addresses the most common reason dogs visit the vet: skin issues. Our flagship products, including the best-selling Soothing Cream for paws and noses and daily Renewing Wipes, are formulated by a veterinary dermatologist using human-grade ingredients.

We aim to make skin care easy and effective for dog parents, setting a new standard in dog care. At Floof, we believe that better hygiene means better health—and happier dogs. 

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