Founded by a Korean makeup artist, best known for its "Pang Pang Sun Cushion" with $167 million sales with OTC approved & ready to launch in the US.

Elroel is guided by the unique vision and know-how of our Creative Director, globally renowned Korean Makeup Artist You Yang Hee.

Coveted by pop stars, supermodels and celebrities alike for her inimitable beauty and makeup techniques, Yoo’s artistry has brought myriad fashion and beauty brands, movies, music-videos and magazines to life.

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