ECRU New York
Born in the Salon. Clean. Fresh. Modern. Classic.
ECRU New York Born in the Salon™ founded by Carmen DePasquale, Hairdresser- Cosmetology School owner- owner of renowned Salon and Spa- Professional beauty distributor-Manufacturer of Prestige hair collection.
ECRU New York is a prestige haircare collection created by professional hairstylists. Anchored in a rich heritage of beauty and fashion, our curated collections are designed to TREAT & PERFORM, delivering endless beauty options. T
REAT Our products were created in partnership with an exclusive and world-renowned chemist, to develop fine skincare grade formulas designed to reveal and maintain healthy, beautiful hair.
PERFORM Intrinsically connected to trends in fashion, our beloved styling products deliver high performance for everyday styling to couture looks on the runway. Products that perform under the most challenging conditions; formulas that offer flexibility where it matters and strength where it counts TREAT & PERFORM.
Extraordinary skincare grade ingredients. The results are in your hands. Simply beautiful hair. ECRU New York offers a curated collection of products created to work individually or together to tackle even the most challenging hair types.
SIGNATURE Collection Core products designed for artistic expression on all hair types.
CURL PERFECT Collection Unique formulas, containing a proprietary Curl-Enhancing Complex, enhance and perfect naturally wavy, curly or coily hair.
LUXE GLOSS A perfectly blended formula of reflective pigments that enhance and brighten natural and color-treated hair while imparting intense, glass-like shine.
