Arey is the first science-focused brand addressing the aging process of hair with a holistic approach.

Our story began as some of the best ones do: in the stylist’s chair.

Our co-founder Allison Conrad had discovered her first grey, prompting her to question why there wasn’t an alternative to accepting it or playing the endless game of trying to cover it up.

Which brings us back to the stylist’s chair. Over his 20-year career, Allison’s beloved stylist Jay Small had heard countless clients struggle with the same concern. Together, Allison and Jay lamented that — with an endless array of creams to prevent wrinkles, SPF to protect the skin, and exercise to preserve our bodies — there wasn’t a single proactive solution for aging hair.

So they set out to make one.

Along with a group of passionate and experienced medical and scientific professionals, they created a product offering that has revolutionized the haircare industry and empowered an entire generation in the process.

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