Liah Yoo

Founder, Krave Beauty

Liah Yoo is the founder of KraveBeauty, a purpose-driven skincare brand challenging industry norms with sustainability at its core. As a content creator with a 2M reach, she shares insights on beauty, entrepreneurship, and climate advocacy, reshaping the industry to be more intentional.

KraveBeauty helps reset compromised skin with a skin-barrier-first routine that restores balance and strengthens resilience against acne, hyperpigmentation, and sensitivity. Founded by Liah Yoo—a beauty industry veteran with over 14 years of experience as a content creator and brand expert—KraveBeauty was born from her frustration with the industry and her personal journey of healing acne by prioritizing skin barrier health.