11:30AM - 12:00PM EST

How Knix Uses TV Ads to Drive Full-Funnel Performance

Moderator: Meghan Hill-Schneider, Senior Client Service Manager, Tatari

Deniz Melen, Senior Growth Manager, Knix

TV is now a full-funnel marketing channel that can be as effective at driving conversions and sales as it is at generating awareness. It’s now also measurable and accountable, just like digital.

In this session, we learn how direct-to-consumer intimates and apparel brand Knix leverages TV ads to drive full-funnel performance. We will discuss:

• How Knix approached testing on both streaming and linear TV

• How Knix found new audiences on TV

• TV as an evergreen channel

• TV’s halo effect

• And more!